Gurl Friday
#RealTalk
You’re self-managing to save money, but the DIY life is ultimately eating into your bottom line and costing you something even more valuable: your focus, time, and creative energy.
Gurl Friday bridges the gap between your solo grind and label-level support. We give you the professional, streamlined back-office and tour support you need without the massive (and confusing) overhead.
- Keep Your Money. No day rates, no per diems, no extra bunks on the bus. You get 30 years of expertise without the road-crew price tag.
- Keep Your Time. Stop troubleshooting website glitches and promoter inboxes. We master your tedious day-to-day hustle.
- Keep Your Focus. Worry less with expertly advanced gigs, logistics, promotions, and revenue audits. You create the music. Let us handle the noise.
OUR VALUES
Get ready to upgrade your music biz.
Raves & Reviews..
J.Jae is a complete marketing GENUIS!!! She has been the missing piece in my career, and I only wish I’d found her sooner. Not only is she brilliant at what she does, but she is an absolute JOY to work with across the board. She is organized, on top of her game, and always knows what’s next. Thank you Gurl Friday for changing the game for indie artists like me, and for inspiring me to plow forward even further! ~ Christie Lenée
I can only sing praises for J.Jae at Gurl Friday! J.Jae was reliable, super knowledgeable and so kind. Her mastery in this field is deeply felt. All communications were truly a joy! On the road, she was easy to reach and always offered thoughtful solutions. She did all the meticulous backwork so I could be fully present with my music. When she asked me to do a promotional task that I didn’t know how to do, she was patient and instructive. She even followed up with a text saying, “We’re all learning.” That really stuck with me and I feel it speaks volumes about the integrity and kindness she exudes. I’m excited to collaborate again in the future. Thank you J.Jae! ~James Bird
J.Jae swooped in at just the right moment to support me in implementing systems that have now been offering me peace of mind and efficiency in how I operate the business behind my music. Beyond her technical capabilities, Jae’s presence has been insightful, compassionate, loving, and wonderfully honest. She’s been able to identify aspects of my work that need attention and has helped me move through my own personal resistances. Having J.Jae as a companion throughout this stage of my self/biz development has been incredibly valuable. ~ S A V A N N A
We found Gurl Friday through our Agent & we couldn’t recommend her enough!! She joined our team at the perfect time, just before our tour season kicked off, and brought a level of organization and expertise that was invaluable. She seamlessly coordinated with our entire team, from booking agents to producers, stage managers, and marketing teams. Her marketing savvy helped us elevate our game and reach new heights. What sets J.Jae apart, however, is her exceptional work ethic, responsiveness, and dedication. But beyond her impressive professional skills, she is an absolute joy to work with. Her kindness, compassion, and respect make her a true asset to any team. ~YAIMA
Jasmine was such a huge help to our development as a band – she was able to share many skills and techniques previously unknown to us about navigating the ditigal realm and for getting the most out of our content. She was always incredibly quick to respond, constantly working away in the background while we were able to focus more on our music, and just a wonderful and kind person to work with. ~Alastair Caplin, The Langan Band
What a relief it is to have a resource like Gurl Friday for my artists who hope to keep the focus on their music and stay on top of promotion when out on tour, but lack a full management team. My clients report that J.Jae is knowledgeable, reliable, effective and most importantly, a pleasure to work with. ~Mark Lourie, Booking Agent
