Operations & Tour Support for Independent Music Artists.
Services

Media & Promotion
YouTube, Bandcamp, Bandsintown & Spotify Updates
New Releases, Announcements & Presale Promotions
Organize Creative Assets & Admats
Appearances & PR Liaison

Business Solutions
Contracts & Invoice Management
Vendor Liaison & Merch Sales
Simplified Bookkeeping
Settlement Tracking

Marketing & Design
QR Codes, EPKs & One-Sheets
Website & Link in Bio updates
Digital & Print Graphics
Email Newsletters

Touring & Coordination
Promoter & Venue Communication
Advancing & Day-of-Show Support
Travel Planning & Reservations
Calendar Management
Want more time to focus on your music?
About
Gurl Friday
We give you peace of mind. Let us help you grow your creative empire with streamlined back-office operations, digital marketing, and expertly advanced gigs and tours.
Gurl Friday provides:
- Day-to-Day Business Support & Structure
- Digital Marketing & Communications
- Planning, Strategy & Accountability
- Tour Logistics & Advancing
We’ll handle your hustle so you can 100% focus on your craft.
Get in touch with questions about how we can best support you and your creative goals.
What our clients say...
I can only sing praises for J.Jae at Gurl Friday! J.Jae was reliable, super knowledgeable and so kind. Her mastery in this field is deeply felt. All communications were truly a joy! On the road, she was easy to reach and always offered thoughtful solutions. She did all the meticulous backwork so I could be fully present with my music. When she asked me to do a promotional task that I didn’t know how to do, she was patient and instructive. She even followed up with a text saying, “We’re all learning.” That really stuck with me and I feel it speaks volumes about the integrity and kindness she exudes. I’m excited to collaborate again in the future. Thank you J.Jae! ~James Bird
J.Jae swooped in at just the right moment to support me in implementing systems that have now been offering me peace of mind and efficiency in how I operate the business behind my music. Beyond her technical capabilities, Jae’s presence has been insightful, compassionate, loving, and wonderfully honest. She’s been able to identify aspects of my work that need attention and has helped me move through my own personal resistances. Having J.Jae as a companion throughout this stage of my self/biz development has been incredibly valuable. ~ S A V A N N A
We found Gurl Friday through our Agent & we couldn’t recommend her enough!! She joined our team at the perfect time, just before our tour season kicked off, and brought a level of organization and expertise that was invaluable. She seamlessly coordinated with our entire team, from booking agents to producers, stage managers, and marketing teams. Her marketing savvy helped us elevate our game and reach new heights. What sets J.Jae apart, however, is her exceptional work ethic, responsiveness, and dedication. But beyond her impressive professional skills, she is an absolute joy to work with. Her kindness, compassion, and respect make her a true asset to any team. ~YAIMA
Jasmine was such a huge help to our development as a band – she was able to share many skills and techniques previously unknown to us about navigating the ditigal realm and for getting the most out of our content. She was always incredibly quick to respond, constantly working away in the background while we were able to focus more on our music, and just a wonderful and kind person to work with. ~Alastair Caplin, The Langan Band
What a relief it is to have a resource like Gurl Friday for my artists who hope to keep the focus on their music and stay on top of promotion when out on tour, but lack a full management team. My clients report that J.Jae is knowledgeable, reliable, effective and most importantly, a pleasure to work with. ~Mark Lourie – Agent, Madison House










I can only sing praises for J.Jae at Gurl Friday! J.Jae was reliable, super knowledgeable and so kind. Her mastery in this field is deeply felt. All communications were truly a joy! On the road, she was easy to reach and always offered thoughtful solutions. She did all the meticulous backwork so I could be fully present with my music. When she asked me to do a promotional task that I didn’t know how to do, she was patient and instructive. She even followed up with a text saying, “We’re all learning.” That really stuck with me and I feel it speaks volumes about the integrity and kindness she exudes. I’m excited to collaborate again in the future. Thank you J.Jae! ~James Bird

We found Gurl Friday through our Agent & we couldn’t recommend her enough!! She joined our team at the perfect time, just before our tour season kicked off, and brought a level of organization and expertise that was invaluable. She seamlessly coordinated with our entire team, from booking agents to producers, stage managers, and marketing teams. Her marketing savvy helped us elevate our game and reach new heights. What sets J.Jae apart, however, is her exceptional work ethic, responsiveness, and dedication. But beyond her impressive professional skills, she is an absolute joy to work with. Her kindness, compassion, and respect make her a true asset to any team. ~YAIMA
Jasmine was such a huge help to our development as a band – she was able to share many skills and techniques previously unknown to us about navigating the ditigal realm and for getting the most out of our content. She was always incredibly quick to respond, constantly working away in the background while we were able to focus more on our music, and just a wonderful and kind person to work with. ~Alastair Caplin, The Langan Band

What a relief it is to have a resource like Gurl Friday for my artists who hope to keep the focus on their music and stay on top of promotion when out on tour, but lack a full management team. My clients report that J.Jae is knowledgeable, reliable, effective and most importantly, a pleasure to work with. ~Mark Lourie – Agent, Madison House


















